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CEO Interview: Dan Berkowitz - CID Entertainment

2017 CEO Evolution - New Jersey

November 17, 2017
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CEO Interview: Dan Berkowitz, CID Entertainment


‚ÄčA pioneer of the VIP, or "enhanced," concert ­experience, Dan Berkowitz and his CID Entertainment (an acronym for Consider It Dan) is no longer the upstart from Philadelphia, where he made his name tailoring jam-band tours for The Disco Biscuits, Umphrey's McGee and Gov't Mule. Berkowitz, 37, has helped ­establish the 'upsell' -- an evolution that began with premium seats, and later added meet-and-greets, combination travel ­packages, and destination concerts. Today, Dan, and his team of over 75 employees, works with numerous big-name artist to provide a "transformative music experience" for fans of live music.