EXPERIENCE
John is a director in Citrin Cooperman’s Digital Services Practice. He is an experienced technology professional with over 14 years of experience in Salesforce, data integration, and analytics, with deep expertise in Salesforce Data Cloud (Data 360), CRM Analytics, and enterprise data architecture. John is a strategic support provider who translates business outcomes into scalable, customer-focused data solutions.
John leads discovery sessions with client stakeholders and owns Data 360 solutions from start to finish, including data stream and object mapping, identity resolution, governance, calculated insights, data transforms, segmentation, and activation to downstream platforms such as Marketing Cloud. He sources and unifies data from Salesforce CRM, Snowflake, BigQuery, and Databricks to give organizations a single, actionable view of their customers. His work spans consumer electronics, finance, manufacturing, healthcare, utilities, wholesale trade, and hospitality. John also leads Agile delivery teams, mentors developers and analysts, and holds more than a dozen Salesforce certifications, including Data Cloud Consultant, Data Architect, Integration Architect, and Platform Development Lifecycle and Deployment Architect.
Previously, John served as a Data 360 architect at Rosetree Solutions, which joined Citrin Cooperman in 2026. Earlier in his career, John was a Salesforce technical architect at a technology consulting company, where he implemented Data Cloud and Marketing Cloud Next solutions. He spent five years as a technical architect at Salesforce, leading CRM Analytics and Data Cloud initiatives. Prior to that role, he was a Salesforce data architect at a consulting firm in the Snowflake and Salesforce ecosystems and a manager of consulting services at a global services company, where he led a team of seven data integration developers. He began his Salesforce career at a company providing providing mobile, social, and transformational cloud consulting services, and he is a veteran of the United States Navy.
CREDENTIALS
Education
M.S. in Data Science, Eastern University
B.S. in Computer Science, Illinois State University
WORK-LIFE BALANCE
Outside the Office
- John leads Black Seas of Infinity, a paranormal investigation team based in Las Vegas, NV. The team provides pro bono investigations for private and commercial properties, aiming to confirm or debunk claims with integrity and respect. Their work has brought them to notable sites like the Amargosa Hotel, Skinwalker Ranch, the Mizpah Hotel, and the Washoe Club Museum & Saloon, but John finds private residence cases often yield the most compelling stories.
- John is also an avid adventurer. He enjoys jet skiing at Willow Beach and Temple Bar, and off-roading in his Orange Madness Polaris Turbo R RZR across Logandale, Cold Creek, Carpenter Canyon, Duck Creek, Coral Pink, and Sand Hollow. Dispersed camping, especially around Duck Creek's Uinta Flat, lets him reset and recharge in nature.
- Lately, John has been diving into DJing. He has upgraded from early gear like the Stanton SC System 3 and Maschine Mikro to pro-grade tools like the Rane One, Akai MPC Live II, and Omni Portable DVS Turntable. He is sharing the journey with his youngest son, who is starting to produce music too.
- Cooking is another passion, especially barbecue. While John enjoys making pizzas, calzones, pierogis, and towering sandwiches, nothing beats his delectable brisket, pulled pork that melts, or rotisserie chicken. He aspires to share his culinary creations with others.
- Born in England and raised in the U.S., John now calls Las Vegas, NV home. His travels across Asia, Europe, and the U.S. have broadened his perspective and deepened his appreciation for all kinds of adventure.
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I love turning scattered data into a clear view of the customer, so that teams can make faster, smarter decisions and see the real impact of their work.