SPECIALISTS

Nari Matsuura

Partner, Citrin Cooperman Advisors LLC

Experience

Nari Matsuura is a partner and co-leader of the firm's Music Economics and Valuation Services Practice. She has revolutionized the custom and practice of music valuation and supports most of the institutional funds transacting in this market. In 2021 alone, she led over 300 music asset valuations valued at over $6.5 billion.

Nari performs full-scale valuations of music publishing and recorded music assets on behalf of buyers, sellers, and lenders. Her valuation clients include major music funds, music publishers, record companies, private equity firms, banks, business managers, estates, as well as the creators themselves.

Nari has 20 years of experience as an economist in the music industry, including valuation, litigation economics, process evaluation, performance income forecasting, cost analysis, strategy, evaluating new business opportunities, and developing license models.

Previously, Nari was a partner at Massarsky Consulting, which joined Citrin Cooperman in 2022. Prior to joining Massarsky in 2001, Nari was a concert pianist and recording artist, widely recognized for her performances in major venues throughout North America and Asia.

CREDENTIALS

Education

Master of Business Administration, Cornell University

Bachelor of Music, The Julliard School

Master of Music, The Julliard School

Affiliations

Board Member, Argento Chamber Ensemble

Artistic Advisor, BMI Foundation

Presentations & Publications

Panelist at Billboard Pro Spotlight Series, Mondo, Association of Independent Music Publishers, Digital Music Forum, American Association of Independent Music, New York Media Festival, and CMJ Music Marathon.

Quoted in The New York Times, Wall Street Journal, Billboard, AFP, and Bloomberg Businessweek.

WORK-LIFE BALANCE

Outside the office

Nari enjoys playing the piano, reading, and spending time with her family.

Get in touch with Nari Matsuura today.

Fill out the form below to get in direct contact with Nari Matsuura and start your personalized consultation journey.

Get in touch with Nari Matsuura today.

Fill out the form below to get in direct contact with Nari Matsuura and start your personalized consultation journey.

Home Office
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