EXPERIENCE

Natasha is a director in Citrin Cooperman’s Digital Services Practice with more than 13 years of experience in marketing and data technologies. She specializes in enterprise solution architecture, customer data strategy, marketing technology transformation, and personalized cross-channel experiences. Natasha helps organizations connect technology investments to revenue growth, operational efficiency, and measurable business outcomes.

Natasha has led digital strategy and implementation initiatives involving cross-channel loyalty transformation, unified customer data, marketing automation, and customer engagement. Her experience spans retail, consumer goods, financial services, travel and hospitality, and entertainment. She helps clients design targeted growth strategies, including margin-protection, location-based messaging, cross-category recommendations, and AI-enabled retail, consumer goods, and marketing solutions. Combining architectural expertise with practical business insight, she helps teams modernize complex business processes, identify high-value use cases, and make better use of their existing technology investments.

Previously, Natasha was a program architect at Rosetree Solutions, which joined Citrin Cooperman in 2026. Prior to that position, she held marketing and technology leadership roles at a leading travel stop network and worked in digital marketing and software engineering at an insurance company.

Natasha began her career in full stack web development and evolved into client management, marketing and technology strategy, solution architecture, and leadership due to her ability to lead teams and translate business needs into scalable and impactful technology solutions. She has since contributed to industry publications, participated in professional speaking engagements, and served in leadership roles within the Salesforce and Oklahoma technology communities.