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Marketing Agencies

Focused on Solutions for Marketing Agencies

Marketing agencies are faced with significant changes in today’s market, requiring leadership to continually evaluate and adjust the direction of their company. As a result, agencies are required to make complex decisions that often have impacts on the financial health of the company and require timely, accurate support. Citrin Cooperman’s Marketing Agencies Industry team is well-equipped to help your agency find creative, effective solutions to drive growth and profitability.  

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The Guide to Outsourcing Finance:
How Marketing Agencies Can Take Control of Their Finance Function

How Citrin Cooperman Can Help

Citrin Cooperman has a deep understanding of the nuances of the marketing industry in addition to its various business models, which allows us to provide practical, actionable solutions that align with your agency’s needs and goals. Our professionals take a proactive approach to solving issues related to profitability, recent changes in law and regulations, and technical matters. The services we offer provide all of the capabilities our clients need as they manage, grow, and evolve their businesses.

Our team works with marketing agencies across the spectrum of services including: 

  • Digital marketing – prelaunch ad work, post testing
  • Branding
  • Attribution – tracking, measuring, optimizing advertising efforts
  • Research
  • Live action
  • Media audits
  • Campaign management and campaign analytics (CA)
  • Data analytics
  • Media buying, planning, reconciliations
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Outsourcing Solutions for Marketing Agencies

Marketing agencies face a unique set of challenges when it comes to managing their finance and accounting function. Learn more about the solutions we’ve crafted specifically for this industry to help address challenges associated with your agency's accounting and administration, technology and systems, and reporting and month end close process.

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Hear What Our Clients Have To Say

Learn how we recently helped a marketing agency who was experiencing issues getting accurate, timely finance information get back on track with our outsourced finance solutions. 

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Specialty Services for Marketing Agencies

Within our core advisory, tax, and audit services, we provide:

  • Controller-level oversight to produce accurate and timely financials and assist with month-end accounting procedures and reporting
  • Setup or optimization of project accounting
  • Conversion to full GAAP accrual accounting to be in line with FASB 606
  • Audit readiness support (GAAP and DGA audits)
  • Selection and implementation of new enterprise resource planning (ERP) and accounting systems
  • Optimization of existing ERP and accounting systems
  • Assistance with integration of multiple operating systems
  • Automation and effective management of financial workflows
  • Management and implementation consultation services to successfully navigate your digital transformation journey

Marketing Agencies Insights & Resources

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