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Four Financial Metrics to Achieve Your Goals

Measuring your business’ financial performance is a healthy activity that should be performed with your management team at least annually, if not on a monthly basis. Creating a dashboard of key metrics that are the most meaningful to the company can help shape your management team’s focus and create a vision for the year ahead. The only way to drive momentum for your business is to constantly set goals, measure them, and track your progress.

From a financial management perspective, there are several goals that companies should be focused on in the current marketplace with increasing high interest rates and potential for a slowdown in consumer buying. The key for 2023 is to maintain flexibility through building a healthy balance sheet.

Some of the financial metrics we review with clients as we help them benchmark for their business against the industry are:

  1. Working capital: Working capital is the lifeblood of your business as it represents the current assets available to support your current liabilities. This is extremely important to the health of your business as you need working capital to grow, reinvest in the business, and have the financial capacity to support that growth. Companies should be benchmarking this capital as a percentage of revenues generated as compared to their industry.
  2. Debt to equity (leverage): As we are in an increasing interest rate environment, this is an extremely important measure to keep an eye on. Debt can be used as a working capital vehicle to make investments in property and equipment, talent, acquisitions, or additional inventory that is needed to support revenue growth. These are all great investments, however, increasing interest rate costs are creating higher costs of capital and longer periods for companies to get the return on investment they desire. Maintaining a healthy debt-to-equity ratio is important to managing the overall risk of the business.
  3. Return on equity: For most of our clients, their business is their largest financial asset. With that, we try to understand the return on the investment they have in the business no different than any other investment they make, personally. Owners should review what the benefits are of having capital tied up in the company, versus diversifying those funds into other personal investments. Ultimately, if the business is financially healthy, and can operate without additional financial support, owners should review where the best use of their capital belongs.
  4. Cash conversion cycle: This is an all-encompassing ratio that measures your working capital assets and how quickly those assets turn into cash. The formula is:

    Number of days of inventory outstanding + (plus) the days’ sales outstanding – (minus) days’ payables outstanding

Computing the timeframe it takes for you to buy inventory, sell that inventory, convert the accounts receivable into cash collections, less the timeframe for which you pay your vendors and operational payables. We are seeing our client’s customers start to ask for more extended terms and stretch out their receivables, so businesses should always monitor this in conjunction with how they manage their payable cycles. This will help you manage your cash flow cycle and reduce your overall interest rate expense.

These are only four financial metrics to consider as you monitor the financial health of your business. Whatever the plan is for you and your business – from planning an exit strategy for your company and trying to maximize value, to diversifying your company funds and personal wealth, to reinvesting and growing your business – depending on the outcome you are trying to achieve, these benchmarks should have a different focus. None of these can be achieved without setting targets and measuring your results against those goals!

For more information on implementing financial metrics in your business, please contact a member of Citrin Cooperman’s Manufacturing and Distribution Practice or Mark Henry at

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