In Focus Resource Center > Insights

The Professional Services Industry in 2024: Intersection of Talent, Technology, & Data

The professional services industry has undergone a profound transformation in recent years, shaped by the ongoing struggle to attract and retain talent, increased demand for more sophisticated technology, and the need for succession planning and updated staffing structures. Each component plays a vital role in shaping the industry's future, offering unique challenges and opportunities for businesses ready to embrace change. Professional services organizations must continue to redefine their strategies in this quickly evolving market, capitalizing on industry trends and digital advancement to thrive amidst change.

Talent shortages and the evolving job market

Attracting and retaining staff has been a universal struggle across industries. Now more than ever, it is imperative for professional services firms to evaluate and improve upon recruitment strategies, benefits, work-life flexibility, and professional development to retain top talent. The accounting profession, for example, has demonstrated its commitment to this through the latest AICPA and NASBA piloted ELE (Experience, Learn and Earn) Program which was designed to “provide an engaging program to support students on the way to CPA licensure,” offering the opportunity to get 30 credit hours towards the 150-hour continuing education requirement by working at a qualified CPA firm.

Professional services firms must invest in ongoing efforts to keep up to date on emerging technologies and industry trends. Firms are now challenged to develop innovative training that can cultivate and engage their talent in the growing hybrid and remote workforce.

Leveraging technology

Integrating technology services has become a necessity rather than a choice. The increasing demand for efficiency and the need to bridge labor gaps has propelled firms to adopt sophisticated data analytics and artificial intelligence (AI) solutions. These technologies enhance operational capabilities and foster a deeper understanding of market dynamics and client needs. However, this digital reliance brings its own challenges, notably the heightened risk of cyber-attacks which leadership must thoughtfully consider.

Succession and staffing structures

The demographic shift, marked by the retirement of many baby boomers, underscores the urgency of addressing succession and staffing structures within the professional services sector. According to the Harvard Business Review, a plan to hire external c-suite executives as a primary succession strategy may prove to be more costly, result in the drain of intellectual capital from the firm, and lower overall performance from under-prepared successors. Firm leaders need to thoughtfully consider, develop, and prepare internal talent to ensure any potential future succession or change in staffing structure is as smooth as possible.

The continuity of leadership and the seamless transition of knowledge are paramount to maintaining the caliber of service that professional services clients have come to expect. This transition presents an opportunity for firms to reassess their talent pipeline, ensuring that the next generation of leaders can navigate the complexities of the modern business world.

Gaining forward momentum with Citrin Cooperman

In the face of ongoing market volatility, business leaders must remain agile and continually assess and improve upon existing strategies and approaches. The professional services industry requires leaders to quickly navigate and respond to current challenges, enact forward-thinking strategies, and embrace new ways of working and leading.

Citrin Cooperman’s Professional Services Industry Practice is committed to guiding our clients through pivotal transformations, offering actionable insights and strategies to navigate the evolving market. If you have any questions or would like further information about how our team can help your organization thrive, please contact us at

Our specialists are here to help.

Get in touch with a specialist in your industry today. 

By your submission of information in this form, you are consenting to our collection, use, processing and storage of your information in accordance with Citrin Cooperman’s privacy policy. If you have questions regarding our use of your information, please send an e-mail to