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2019 and Beyond: The Future is Now

December 12, 2019
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As seen in the Westchester County Business Journal and the Fairfield County Business Journal

What a difference 20 years makes. As we say goodbye to 2019 and get ready to enter into a new decade, one thing is clear — we have only just scratched the surface of what is possible. At the beginning of the new millennium, the primary concern for businesses was Y2K, and whether their computer systems were going to survive past the time change on January 1, 2000 at 12:01am. There was no social media and the internet was still in its infancy. Today, business concerns are more complex, focusing on issues like data privacy and disruptive technologies like robotics process automation, and how these could impact their businesses.

The business landscape is continuing to become more competitive and consolidated, driven by changing shifts in how companies operate and leverage artificial intelligence, cryptocurrency, robotics, and many other new technologies. The addition of buzzwords like innovation, transformation, and disruption have become the norm, and business owners are facing a significant variety of new and complex challenges as they build strategies for their future. 

With all of these advancements in technology and changing customer demands, leading to the commoditization of more and more services, businesses are left asking, how they will keep pace with the competition; what will be the differentiating factors for them to set them apart and above; and, how will they ensure continued growth and profitability? 

In order to sustain growth and profitability, businesses will have to be able to transform their business models to suit the growing needs of their clients, while providing a lasting, connected, and deeper client experience. Technology and change continue to be top of mind for our clients. Experts agree that technology advances are forcing significant change in all areas of business, and the ability to adapt quickly and understand how to leverage technology in the right way is critical to survival. However, for some private, middle-market enterprises that may not have access to significant amounts of capital, selecting where to invest can become daunting. 

As Citrin Cooperman enters the new decade, we bring our deep expertise in advisory services and business consulting to our clients. We have the advantage of working with clients in different industries every day and the ability to see, firsthand, what works for them and what doesn’t. This allows us to engage our clients through an integrated approach and a consultative mind set, which includes the ability to anticipate future requirements early; understand the industry and business issues our clients are up against and how today’s trends can help or hurt them; and, be ready with timely and proactive insights and solutions, customized to their unique circumstances, so they can adapt quickly.

In 2020, the Citrin Cooperman Corner will focus on addressing evolution from the perspectives of our economy, communities, and our client’s businesses. We will discuss issues surrounding leadership, growth, and how to not only survive, but thrive by putting evolution into action to unlock the potential of our clients’ businesses. These articles will only serve as a slice of our local programs. Articles, webinars, panel discussions, seminars, podcasts, networking events, and more, will be rolled out throughout the year, which will be geared towards local business owners and executives.

Throughout 2020 and beyond, our mission is clear. We have aligned our strategy to be centered around our clients’ needs and the changes within their industries. We are focused on forward movement, to help us keep ahead of what is coming and stay nimble, innovative, and entrepreneurial in our approach. Above all, Citrin Cooperman will continue to help our clients improve their processes, grow their business, and put their own evolution into action.