Focus on what counts

COVID-19 Transition Playbook

Focused on Today for Tomorrow

May 6, 2020


As we come to the close of the first quarter of 2020, one thing is certain – now is the time to go back to basics and ensure we are as prepared as we can be to survive and thrive in any outcome. The partners and professionals at Citrin Cooperman are trained to help. To that end, we have constructed the COVID-19 Response Unit for you to leverage as a resource center.

Click the image below to access our COVID-19 Response Unit.


How are you preparing your business to face these uncertain times?

With so many questions about what will happen in the broader economy, it's crucial to understand what your business needs to focus on now and what will make it strong enough to rebound. To that end, we developed an assessment to help you think through what you should prioritize, and to provide you with expert advice on how to endure through what lies ahead.

This is a 15-minute assessment. Within a day, you will receive a report on your responses, a list of your biggest priorities, how your responses compare to similar companies, and an offer for a consultation on the areas of most concern.

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The first quarter of 2020 has rapidly pushed us all into unchartered territory. For the past few years, ideas like disruption, innovation, and change have been used to describe the business climate. While that wasn’t wrong – the true meaning behind these ideas were likely never imagined with the urgency needed for them today. The impact of COVID-19 has hit hard turning “business as usual” into a foreign concept as business owners are now forced to evolve, transition, and in some cases re-invent themselves at a rapid rate to ensure their survival.

Preparation, planning, and strong leadership are crucial now more than ever to be the difference-maker between success and failure. Tomorrow’s business world will be anything but normal. Every business needs a comprehensive playbook to navigate the types of changes we face today and transition into tomorrow’s re-imagined normal. 


COVID-19 Transition Playbook | Client Case Study: Island Creek Oysters   May 5, 2020


SBA, ABL, Cash Flow Lending, and Mezzanine Debt – How Do You Decide Which Financing Path is Right for Your Business?   April 20, 2020