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Marketing Trends To Watch For: Data Privacy, Specialization, New Client Expectations

Inside Public Accounting
February 6, 2020
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Inside Public Accounting sat with Principal, CMO, and IPA's 2017 Marketer of the Year, Laura Kucera, to discover the biggest changes in accounting marketing heading our way.

In this interview, Laura tackles:

  • Transformations expected in firm marketing
  • The evolution in specialization 
  • Improvements in CRM
  • Prospect engagements 
  • Data protection regulations