Principal and Chief Marketing Officer Laura Kucera explains to Association for Accounting Marketing's Growth Strategies Magazine how a strong marketing voice is essential in setting a future strategy.
"Firms need multiple options in the room to come to the right answer," said Laura Kucera. "As marketers, we have a full picture of the industry to help facilitate conversation and encourage out-of-the-box ideas."
"There's been a shift in the industry," Kucera said. "Clients expect us to be more than just an audit or tax provider. The partners are relying on marketing to help convey who we are and the value that we bring to the client relationship."