Government Contracting Specialty Advisory Services

Focused on Providing Exceptional Insights for Must-Win Opportunities

The McNulty Team’s historical accuracy in forecasting bid prices and our proven Price-to-Win approach has helped Fortune 500 government contractors win billions of dollars in contracts. We deliver alternative technical approaches, independent cost estimates, and possible gaming maneuvers competitors may employ to increase your odds of winning. We also provide industry-leading WRAP rate products, competitive analysis, and black hat support.

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Price-to-Win Strategies in a Changing Procurement Environment

Services Included

Price-to-Win Analysis for Services and Engineering-Based Solutions Projects:

Price-to-Win as a number is the bid price needed to win a competitive procurement. Price to Win as a process is an iterative effort to model the competition’s solution, build up and forecast their bid prices, and assess how they will likely score on non-price items. Equipped with this insight, capture and pricing teams can confidently dial in their bid price, increasing their probability of winning.

Market Assessment:

We take market intelligence to the next level by delivering insights that drive strategic decisions and competitive advantage. By analyzing market environments, technologies, and competitors, we help business leaders assess their position, identify expansion opportunities, overcome barriers to entry, and justify funding for growth. We also pinpoint key differentiators to sharpen your competitive edge and ensure you focus on the right opportunities for long-term success.

Competitive Assessments (Customer and Competitor):

Our competitive assessments go beyond just intelligence. We use the competitive intelligence we find to assess the ability of our client and their competition to meet the requirements and win a program. Unlike a full Price to Win, we can start a competitive assessment very early in the procurement to help provide information for your decision gates and black hats. We will also inform you if we determine that you are not in a competitive range to bid for the proposal.

Pipeline and Capture Support:

By focusing on the identification of qualified and winnable opportunities, we create actionable plans that help you justify the opportunity business case and reach growth objectives. This supports your business forecasts, gate reviews, efficient allocation of bid and proposal funding, and planning downstream capture activities. Our insights also highlight where your technologies and services have a competitive edge, ensuring you focus on the right programs to maximize your chances of success.

WRAP Rate Products and Analysis:

When bidding on government contracts, the difference between winning and losing often comes down to a few percentage points on price. Competitive pricing models must have accurate competitor WRAP rates. Our team uses very sophisticated analysis techniques and proprietary algorithms to continuously update domestic and international WRAP rates for hundreds of companies in services, development, and manufacturing categories.

Black Hat Facilitation and Support:

It is vital for every company to have an independent viewpoint on a procurement. An internal look at your competitors is often biased and insufficient. The McNulty Team can participate in or lead black hat reviews for your program in order to give you the point of view of your competitors to help you decide where you stand in the landscape, where you need to improve, and how to formulate your strategy.

How Citrin Cooperman Can Help

The McNulty Team is an industry leading provider of Price-to-Win (PTW) analysis and related competitive intelligence and assessments.

Our team of research analysts, technology professionals, pricing and financial analysts, technologists, and parametric modelers provide our clients with exceptional insights and understanding of the program, budget, competitive landscape, and pricing for their must-win opportunities.

Our team analyzes the opportunity, budget, competitive landscape, and historical program data to gain an understanding of your situation. We then apply our proven processes combining our technical, competitive, and programmatic experience with leading parametric estimating tools to develop independent accurate bottoms-up estimates and forecasts. Throughout the analysis, our team applies a rigorous quality assurance process to ensure maximum accuracy.

What is Price to Win?

Learn the basic process and how Price to Win fits into an overall capture strategy
Explore the importance of competitor and customer intelligence
Understand the tools and methodologies to perform a Price to Win analysis
Discover how all of these pieces fit together to arrive at a Price to Win target

What Makes Us Different?

As engineers and consultants, we approach our work from a technical perspective.

Our proven methodology reliably supports many types of bids.

On average, our analysts have worked in the government contracting industries for over 20 years.

We have proven success winning bids to multiple government agencies.

Learn more in our Government Contracting Specialty Advisory Brochure.